Promised too much…?
Creative agency CCCP created the HEMA Netherlands website (hema.nl) viral based on the famous Rube Goldberg machine. The Dutch HEMA online shop / webshop intro went viral, got millions of views. Furthermore they also received numerous national and international awards, such as: One Show Pencil, Cannes Lion, a Webby and many more in Holland and all over the Netherlands.
HEMA is a Dutch department store. (Originally: Hollandsche Eenheidsprijzen Maatschappij Amsterdam)
The first store opened on November 4, 1926, in Amsterdam. Now there are 150 stores all over the Netherlands. HEMA also has stores in Belgium , Luxemburg, and Germany . In June of this year, HEMA was sold to British investment company Lion Capital.