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This is a series of 3 posters as part of an advertising campaign by McCann Erickson, Tel Aviv, Israel, for the Israeli Goldstar beer by Tempo Beer Industries. Each poster shows an iconic flowchart that depicts the tiny but important differences between men and women. The differences show mainly in the context of clothing, toilets and of course relationships…
Creative Director: Ido Ben Dor
Copywriters: Asaf Zelikovich, Elad Gabison
Art Director: Geva Gershon
And then there was this machine:
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