Baby On Breast Or On Mc Donald’s – The New Generation Z

Baby sucking at Mc Donald’s hamburger…

…and baby sucking at mother’s nipples.

Babies as the youngest consumers?
Trendhunter.com claims that Generation X and Generation Y (the baby boomers) are soon to be overtaken by the youngest of consumers: GENERATION Z!

Comprised of youngsters born after 4 April 2006, GENERATION Z is supposed to become the most promising and the most ignored target audience in modern consumer societies.

Youth-marketing agencies nowadays prefer to focus on the 3–5 year old  (also known as GEN Y+), as their spending power, brand loyalty and influence on household’s purchasing decisions is roughly five times that of GENERATION Z. But consider this: GENERATION Z is wildest marketing dream come true.

First of all, no generation in the history of mankind can be made to embrace brands with such eagerness by exposing them to specific brand benefits. Consider this recent scientific research : a Swiss study has found that when sufficiently exposed to child-friendly tunes, brand jingles, and spoken messages during pregnancy, up to 77% of all newborns not only recognize these brand markers, but develop a brand preference that could last until puberty, and probably into adulthood (final results are not yet available as the project only started two years ago).

…Yep, you guessed it, this is a fake. Don’t take it at face value. The guys at Trendwatching.com thought it would be fun, to mock overzealous marketers and crazy consumerism.